Fashion
BeachheadOur focus category — apparel discovery, fit and decision signal.
Commerce Intelligence for retail
Shopping
Experience, Reimagined
We’re building a future where every shopping experience feels personal, intelligent, and effortless.
HueIQ — the Commerce Intelligence platform
Shopper IntelligenceReal-time understanding of behavior, intent and preferences.
Product IntelligenceDeep attributes, demand signals and trend prediction.
HueIQCommerce Intelligence
Platform
Platform
Body & Fit Intelligence3D body understanding for the perfect fit, every time.
Store IntelligenceFootfall to fulfillment—optimized in every location.
The problem we're solving
Retail sees the transaction.
It's blind to the decision.
Every store records what sold. Almost none record what was considered, hesitated over, tried on and rejected — the decision data that explains the result.
−4.1%
Department store sales, per year
U.S. department store sales declined at an average 4.1% a year from 2018–2023. Retailers could see the falling receipts, but not the decisions behind them — what was picked up, considered and put back down.
Modern Retail · CNN
15.8%
Average retail return rate
In-store returns alone accounted for an estimated $539B in 2024. A return is a decision that was wrong before checkout — and almost no retailer captures the signal that would have predicted it.
Capital One Shopping Research, Jan 2026
71%
Walk away after a bad return
71% of shoppers avoid a retailer after a poor returns experience. The walk-away is invisible in the POS: no transaction, no record, no reason code — just demand that quietly leaves.
Capital One Shopping Research
2026
AI still misreads preference
Research on LLM-simulated preferences found AI generates volume but poorly predicts human taste. Decision intelligence needs real shopper signal — considered, rejected, almost-bought — not averages.
Slovak University of Technology, arXiv 2026
One platform, three surfaces
One intelligence layer. Every retail experience.
HueIQ is Nova6’s Commerce Intelligence platform—transforming shopper behavior, preferences, and intent into experiences and decisions across the retail ecosystem.
The intelligent shopper journey
IntentSignal forms before the store
PrepareCatalog and picks staged
RecognizeShopper and body understood
PersonalizeDecision-aware recommendations
ConvertBuy, or tell us why not
LearnEvery session feeds HueIQ
Every loop makes the platform smarter — each session sharpens the next recommendation.
Built for the world's most ambitious brands
Footwear
ExpansionStyle and sizing intelligence as the platform extends.
Beauty
ExpansionShade, skin and preference matching on the same engine.
Luxury Retail
ExpansionClienteling and high-touch decision intelligence.
Ready to transform commerce?
The future of retail starts here.
Build what comes next in commerce.
Partner with Nova6 to create more intelligent, personal, and immersive shopping experiences—designed around the way customers discover, decide, and buy.
Ecosystem & pilot relationships
Who we're building with today
Program member
Showcase partner